Our Story

In 2015 Niklas Pettersson and Johan Hammer realized that the guest experience was missing something. Both family men, they noticed that there is no platform for complicated bookings which compose 20% of the travel business.

They wanted to create something that connects guests directly with hotels to improve the guest experience and bring hotels more direct bookings. To solve this problem, they created Instaroom, which launched in September 2017.

Instaroom Today: Instaroom is a Swedish company with offices in Sweden, Germany, and Singapore. Instaroom has 50+ partners in 6 countries

Vision & Mission

Vision: to empower hotels to become a digital one stop shop for travelers to book their entire travel itinerary through one simple message.

Mission: to become hotels’ ultimate booking, distribution, & technology partner by offering booking solutions at the lowest price possible while ensuring an amazing user-experience and enhanced brand exposure.


  • Employees & Partners First
  • Build Based on Customer Feedback
  • Integrity
  • Bold Innovation


Niklas Pettersson

CEO & Co-founder

Global business developer

Sports nerd, world traveler

Email: [email protected]

Johan Hammer

CEO & Co-founder

Innovator and hospitality guru

Family man, avid reader, lifelong learner

Email: [email protected]

Stephanie Kim

CFO and Business Development

Financial wizard and Asian market expert

Travel expert, classical music lover, piano player

Email: [email protected]

Anna Ross

Organizational and team-building queen

Foodie and travel nut

[email protected]

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